LIN TV Launches Local Political Websites
January 17th, 2008 — admin
On Thursday, LIN TV Corp. launched a local political website in each of the Company’s 17 markets. Each local political website includes news headline feeds from a variety of area traditional media outlets as well as local and regional political blogs. There is a also a bunch of candidate profiles, voting info and other political research and poll results.
The company owns each of the 50 states local politics.tv domain names, as well as all of the top DMA local politics.tv domain names. One example is Indianapolitics.tv.
Each site includes AP wire stories and video, as well as video and stories from local media partners.
One interesting aspect is that the individual sites include a lot of links to local political blogs, and they appear to be hoping to be a “go-to” aggregator for local political coverage. There’s a prominent “Blog Central” index on the front page, and a link to the main blog story aggregation section is prominently at the top of every page.
It’s an interesting move, and it just shows that local politics verticals are probably going to be the next battleground for local news sites. Local high school sports was the battleground in 2007, and this looks to be the next place where traditional media sites hope to gather some traction.
January 18th, 2008 at 12:13 pm
give them a huge amount of credit for thinking beyond the few markets where they have a presence and making the investment.
there are tv stations and politicians in all fifty states and their largest DMA’s, right?