IB’s NowLocal Application gets a link and a nod from Time.com’s Top 11 iPhone Applications

July 24th, 2008 — Ayme Yaiser

With the introduction of Apple’s 3G iPhone & iPhone App Store on July 11, NowLocal debuted as the first news application. We saw tremendous interest from iPhone users – as NowLocal has since become the 5th most popular news app on iTunes. Equally impressive was the attention garnered by bloggers and trade press: Time.com image

Ultimately designed as an application for publishers, NowLocal is a local news aggregation tool that detects the user’s location and provides a feed of local stories from thousands of local news sources.  As a user changes location, NowLocal automatically updates the feed of stories based on their new location, providing hyper-local news results from the most trusted relevant local sources. 

For IB, the iPhone app was a great opportunity for us to leverage new technology, understand the needs of the market and adapt in order to provide the best tools to help consumers find the news and information they depend upon.

If you haven’t had a chance to see NowLocal yet, be sure to check out this quick demo.

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